Confidential document
Sundays × 21Nova
Enter the password to access the proposal.
21Nova Strategy · Internal document
×
Paid media, content repurposing, email marketing and eCommerce management — one team taking Sundays from a dormant brand back to profitable growth.
We help e-commerce brands scale profitably through performance marketing, strategy, creative and international expansion.
From our offices in Spain and Colombia, we run campaigns in more than 125 countries, with clients in the USA, UK, Netherlands, Spain, Mexico and beyond.
We drive growth for leading brands with aspirational concepts and strong brand identity.
We are not a service provider. We are a strategic partner that gets involved in the business as if it were our own.
Each of these cases represents a different reality. The common thread: profitable, sustained growth.
A Spanish fashion brand selling almost exclusively domestically (98.4%). After one year with 21Nova, 35% of its revenue already comes from international markets.
A brand established in 2014, strong in its home market but with only 8% international revenue and stalled acquisition. In 4 months it multiplied its international share by 5.6.
A Latin American brand with a powerful connection to its audience, but with repeat purchase completely untapped. We combined aggressive acquisition with a retention strategy that turned one-off buyers into recurring customers.
A brand with very strong product-market fit but a dormant online store: only ~€45K in annual sales. We built the e-commerce operation from the ground up and scaled it steadily over three years.
A complete ecosystem of tools and services built for e-commerce growth, with paid media at the centre.
A structured four-phase process that guarantees measurable results from day one. Each phase is designed to minimise risk and maximise return.
Sundays is not a saturated brand — it is an unattended one. It grew +35% in 2025 and is down −51% year to date in 2026, which is exactly the period with no one steering it. That is a far better problem to have, because the fix is known. This proposal is built to run the full commercial engine for six months — not just the ad accounts.
Four workstreams that would normally be priced separately, delivered for a fixed fee of £2,000 per month plus a variable that only triggers on the growth we actually create. If the brand does not grow, the variable is zero. All figures exclude VAT.
The threshold is not a round number picked in a meeting. It is what Sundays would be expected to do without paid media, given the trend the brand is already on.
Net sales are running −51% year on year. Applying that same decline to the six months we will actually be competing against — September 2025 to February 2026 — gives the baseline below.
For reference, running the same exercise across the full 2025 year (£273,580.73 net sales) gives a monthly average of £11,171. We have used the higher of the two figures, because September to February is the stronger half of the year and it would not be fair to charge a variable on revenue the season delivers on its own.
The onboarding process takes an estimated three weeks and is designed to get us up and running on the strongest possible footing.
Paid media, content, email and eCommerce management to bring Sundays back to profitable growth.
To move forward, email us at finance@21novastrategy.com letting us know you want to proceed, and we will send over the contract and the next steps.
