Confidential document
FANG NYC × 21Nova
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21Nova Strategy · Internal document
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A performance operation designed around a brand with a point of view — scaling acquisition without flattening what makes FANG different.
We help e-commerce brands scale profitably through performance marketing, strategy, creative and international expansion.
From our offices in Spain and Colombia, we run campaigns in more than 125 countries, with clients in the USA, UK, Netherlands, Spain, Mexico and beyond.
We drive growth for leading brands with aspirational concepts and strong brand identity.
We are not a service provider. We are a strategic partner that gets involved in the business as if it were our own.
Each of these cases represents a different reality. The common thread: profitable, sustained growth.
A Spanish fashion brand selling almost exclusively domestically (98.4%). After one year with 21Nova, 35% of its revenue already comes from international markets.
A brand established in 2014, strong in its home market but with only 8% international revenue and stalled acquisition. In 4 months it multiplied its international share by 5.6.
A Latin American brand with a powerful connection to its audience, but with repeat purchase completely untapped. We combined aggressive acquisition with a retention strategy that turned one-off buyers into recurring customers.
A brand with very strong product-market fit but a dormant online store: only ~€45K in annual sales. We built the e-commerce operation from the ground up and scaled it steadily over three years.
A complete ecosystem of tools and services built for e-commerce growth, with paid media at the center.
A structured four-phase process that guarantees measurable results from day one. Each phase is designed to minimise risk and maximize return.
Before proposing anything we audited the account. Period analyzed: Jan 1 – Aug 20, 2026, predominantly US audience. Performance held up through April and then declined steadily as the account leaned harder on the same narrow retargeting pools and a single creative register.
You asked for paid media, so paid media is what this proposal is about. Everything below is the acquisition engine: account architecture, channel strategy, creative direction for performance, budget planning and reporting — run by a full team rather than a single generalist.
A fixed management fee that scales with ad spend — predictable, budgetable, and with an effective rate that falls the more you invest. All figures in USD, excluding sales tax.
This proposal is scoped to paid media because that is what you asked for, and we would rather do one thing properly than sell you a bundle you did not want. But paid media stops working in isolation: the creative feeding it, the email flows catching the traffic and the store converting it all move the same number. These three lines are ours, run by our own people, and you can switch any of them on later without bringing in another partner. No pricing here on purpose — each one is scoped and quoted when and if you want it.
The onboarding process takes an estimated three weeks and is designed to get us up and running on the strongest possible footing.
A full paid media team behind FANG NYC, with two ways to structure the fee.
To move forward, email us at finance@21novastrategy.com letting us know you want to proceed, and we will send over the contract and the next steps.
