Globe-Trotter × 21Nova
Growth Proposal · 2026

Paid Media & Creative Strategy
for Globe-Trotter.

A combined Paid Media and creative production strategy — designed to fix what we found in the audit and scale profitably across US, UK, AU and CH.

Meta Business Partner ◼ Google Partner ◼ Pinterest Partners ◼ Klaviyo Partner ◼ Shopify Partners ◼ TikTok Marketing Partner
Who we are

Growth & Performance Partner for Premium E-Commerce Brands

We help e-commerce brands scale profitably through performance marketing, strategy, creativity and international expansion.

From our offices in Spain and Colombia, we manage campaigns across 125+ countries. Globe-Trotter is exactly the type of premium brand our methodology is built for.

21Nova team at work
21Nova by the numbers

Results that speak for themselves.

+50M€
Invested in ads
Last 12 months
7M€
Monthly investment
Last 30 days
+500M€
Revenue generated
In e-commerce
+40
Active brands
Current portfolio
125+
Countries reached
Where our clients sell
6+
Years of experience
E-commerce specialists
Brands that trust us

We drive the growth of leading brands through aspirational concepts and strong brand identity.

Brands that trust 21Nova
And many more — explore all brands →
What sets us apart

Why brands choose to grow with us.

We are not a service provider. We are a strategic partner that gets involved in your business as if it were our own.

E-commerce specialisation
100% focused on online brands. All our knowledge, processes and team are designed for digital commerce — we are not a generalist agency.
Performance + Creativity
Proprietary methodology combining performance data with high-impact ad production. The best ads are not the prettiest — they are the ones that convert.
International expansion
We scale brands into new markets profitably. Our clients go from selling only locally to generating revenue across 30+ countries.
Strategic partner
Real partnership, not just execution. We get involved in business strategy, review the numbers and make decisions oriented towards sustainable growth.
Case Studies

Real results, real brands.

Each of these cases represents a different reality. The common thread: profitable and sustainable growth.

Case 01 From Local to International

A Spanish fashion brand that sold almost exclusively in Spain (98.4%). After one year with 21Nova, 35% of its revenue now comes from international markets.

Before
Spain: €247,749
International: €3,970
After 1 year
Spain: €926,942
International: €498,094
×5.6
International share
in 4 months
+300%
International sales
(headline result)
Case 02 From 8% to 45% international revenue

An established brand since 2014, strong locally but with only 8% international revenue and stagnant acquisition. In 4 months it multiplied its international share by 5.6.

+440%
International sessions
+115%
Purchases on Meta Ads
+104%
Above session target
+45%
Above revenue target
Case 03 E-commerce LATAM — Growth + Retention

A Latin American brand with a strong audience connection but untapped repeat purchase potential. We combined aggressive acquisition with a retention strategy that turned one-time buyers into repeat customers.

×4.4
In online sales
(405M → 1,790M COP)
×5.3
Repeat customers
(211 → 1.122)
40%
Repurchase rate
(before: 29%)
×6
Year-on-year sessions
Case 04 European brand: from €45K to €1M in 3 years

A brand with extremely strong product-market fit but a dormant online store: only ~€45K in annual sales. We built the e-commerce operation from the ground up and scaled it sustainably over three years.

×23
In online sales
(€45K → €1.06M)
+81%
Average ticket
(€90 → €162)
×18
Repeat customers
×10
New customers
× 13 orders
Our solutions

Multiple services, one single vision.

A complete ecosystem of tools and services designed for e-commerce growth, with paid media at the centre.

21Performance
Paid Media
Meta Ads, Google Ads, TikTok Ads and Pinterest. Full conversion-focused campaign management with continuous MER optimisation. Strategy to scale into new markets with targeting and budget optimised by country.
Creative
Ad Production
Creative production and strategy for paid media. Proprietary methodology combining performance data with content that converts.
21Web
Shopify & Tracking
Shopify store development and optimisation. Advanced tracking implementation for maximum campaign traceability.
21Email
Email Marketing
Email marketing strategy and management with Klaviyo. Retention, winback and nurturing flows to maximise LTV.
21Data · Coming soon
Analytics & Data
Unified dashboard with a 360° view of the business. Data-driven decisions, not intuition.
Coming soon
Need something else?
We work as a strategic partner and adapt to the needs of each brand.
Our Proposal · Paid Media

We believe we can do better.

Based on the audit →, Globe-Trotter has strong fundamentals — the right budget, a high AOV and markets with proven demand. With the right management, we are confident we can significantly improve performance.

21Nova Team
Paid Media Account Manager
Strategic Growth Consultant
Paid Social Specialist
Paid Search Specialist
Ad Creatives Strategist
Data Consultant
Services Included
All services required for best Paid Media performance
Monthly strategic meeting — objectives, needs and next steps
Weekly check-in — full visibility of everything happening in the account
Monthly day-by-day, week-by-week investment budget by channel
Bespoke Growth Document for Globe-Trotter — all key metrics across all markets, historical tracking and forecasting
21Method™ diagnostic — scoring the 10 pillars of our proprietary methodology
Initial Research — value proposition, market positioning, competitive landscape, benchmarks
Unit Economics exercise — ensuring optimal profitability in each market
Monthly reports across all ad channels in Looker Studio / Google Sheets
Next Steps

How do we get started?

01
Confirm & send legal details
Let us know you want to go ahead. Send the full name, ID document of the legal representative who will sign the contract, and the company tax details.
02
Sign the contract + payment to start
Kickoff only begins once both the contract is signed and the initial payment is received. Monthly fees are charged via direct debit — finance@21novastrategy.com will set this up with you.
One-Time Onboarding Fee
£3,000
One-off payment at signing — covers full account setup.
Commitment Advance (6 months)
£250 / month × 6
£1,500 paid upfront. Deducted from each monthly fee throughout the 6-month plan.
Monthly ad spend
£25.000
£0 £50.000 £100.000 £150.000 £200.000
Monthly ad spend
£25.000
Paid directly to Meta / Google
Management fee 21Nova
£5.375
Standard rate · Excl. VAT
Final fee to pay
£5.125
Deducting £250/month commitment advance

If Globe-Trotter invests £25,000/month in advertising, the 21Nova management fee is £5,375/month. Deducting the £250/month commitment advance already paid, the final fee payable to 21Nova is £5,125/month.

All fees exclude VAT.
03
Onboarding & first campaigns — first week of August 2026
Once signed and paid, we begin integrations immediately. The onboarding runs over three weeks:
Welcome Call — Introduction to the 21Nova team, methodology and key questionnaire about Globe-Trotter.
Strategic Sessions — Business & Operations, eCommerce Growth & Performance, and Creative Workshop.
Growth Diagnostic — 21Method™ — Full business analysis across the 10 key pillars of our proprietary methodology.
First campaigns live — first week of August 2026 — While Globe-Trotter prepares assets, 21Nova builds the initial strategy in parallel.

21Creatives Proposal · Content

Globe-Trotter × 21Nova
Content Creators

Add-On Service
21Creatives
UGC · Seeding · Hybrid
Configure your proposal
Market
Service type
All creative prices are shown in GBP (converted at 1 EUR = 0.85 GBP) and adjust automatically by market. VAT excluded.
21Creatives Service
UGC · United Kingdom
We pay creators to produce the exact content Globe-Trotter needs. Full briefing, tighter quality control and guaranteed assets.
Pack
Videos/month
Price/video
Monthly total
Starter 10
10
£459
£4,590
Growth 25
25
£402
£10,041
Scale 50
50
£344
£17,213
Custom 50+
50+
On request
On request
What do we focus on with UGC?
We pay creators directly for the content produced
Full briefing: we specify exactly what we want in every video
100% quality control: oversight on every delivery
Guaranteed assets, ready for paid media or organic
21Creatives Service
Seeding · United Kingdom
We send product to creators with no fixed cost per video. Higher volume at lower cost, with continuous tracking and optimisation by the 21Nova team.
Pack
Actions/month
Price/action
Monthly total
Seeding Starter
10
£230
£2,295
Seeding Growth
25
£201
£5,020
Seeding Scale
50
£172
£8,606
Seeding Premium
10
£344
£3,443
Custom 50+
50+
£138 £172 −20%
£6,885 £8,606
What do we focus on with Seeding?
Creators are not paid — the saving is passed on as higher volume
Roughly half the cost of UGC, since there is no creator fee
Ideal to scale content volume without inflating the budget
Consistent results at scale, with continuous tracking and optimisation
21Creatives Service
Hybrid Program · United Kingdom
UGC + Seeding combined, with a 10% saving vs booking them separately.
Pack
Composition
Bundle total
Price without bundle
Hybrid Starter
5 UGC + 10 Seeding
£4,131
£4,590
Hybrid Growth
15 UGC + 25 Seeding
£9,926
£11,029
Hybrid Scale
30 UGC + 50 Seeding
£17,040
£18,934
Custom 50+
On request
On request
On request
Why the Hybrid Program?
UGC videos guarantee high-quality assets following exactly the Globe-Trotter brief
Seeding scales total content volume without inflating the budget
10% discount vs booking them separately — always cheaper as a bundle
The most balanced option: quality certainty + greater content scale
Additional services
Optional add-ons
Applicable to any plan. Price per video, VAT excluded.
Advanced ads-ready editing
£43 / video
A/B testing of hooks · 2 variants
£43 / video
A/B testing of hooks · 3 variants
£68 / video
Subtitles per additional language
£21 / video
Premium casting · creators 10K+ followers
£43 / video
Creative Services

The creative services we can support you with.

Beyond paid media management, we offer a full suite of creative production services — activated per project, with no monthly retainer. Content, UGC, shooting and email, all designed to power Globe-Trotter's campaigns.

Service Billing model Start Reference price
21Creatives · Content
21Creatives · Reuse & Post-Production
Up to 60 content pieces per order · Video editing, graphic design, per-platform adaptation · Activated on demand, no monthly retainer
Per project From Aug 2026
from £2,338
Calculated ad hoc by scope
21Creatives · Native shooting
Batches of native, organic content — each shoot is activated per project as needed, once the product is available
Per project From Aug 2026
from £2,550
Calculated ad hoc by scope
21Creatives · Professional shooting
Aspirational editorial content — high-fashion style, adapted to the target market · Creative direction included · Activated per campaign or season
Per project From Sep 2026
from £3,825
Calculated ad hoc by scope

Let's scale together,
Globe-Trotter.

Full ownership of Paid Media — structured, optimised and built to scale Globe-Trotter profitably. 21Nova takes it from herd needs to grow profitably.

To move forward, reach out to us at finance@21novastrategy.com and we will send you the contract and next steps.

21novastrategy.com