Creative
Playbook
Master the creative typologies for Paid Media. Learn about approaches, formats, pillars and put your knowledge to the test.
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by 21Nova Strategy
Typologies
17 creative typologies to master your paid media
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Best Practices
When to use it?
Approaches
Types of creative approach for your ads
Formats
Dimensions, resolution, safe zones and export for all platforms
Visual safe zones
Image
Video
Visual safe zones
Display · Responsive · PMax · In-Stream · Shorts · Demand Gen
Display + Performance Max
Display Banners (static / GIF)
| Format | Dimensions | Device | Notes |
|---|
Video (YouTube)
Golden rule
Design at the highest recommended resolution. The platforms handle compression and adaptation. If you pre-compress it yourself, quality degrades twice.
| Platform | Placement | Artboard | Ratio | Size | Safe zone |
|---|
* Reels video up to 4GB · Reels image/cover up to 30MB · Data updated March 2026
Pillars
The strategic pillars of creative content
Question it answers
What it sells
Tests
Test your knowledge of the typologies
All tests completed!
Go to Results to see your level
Classify the Image
Which category does this image belong to?
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